Now days, Movie making process doesn’t stop at the last ‘cut’ or on completion of post-production work . Film promotions have gained a lot more importance these days; and the producers do not wish to ignore this. Again, each one tries to think of ‘out-of-box’ ideas, to generate enthusiasm about the movie till the release.

Friendship day! Rose day! Valentine’s day! These are the few days celebrated throughout the year world over. A new Marathi film ‘SasuCha Swayamvar’ came up with a novel idea during their Trailer launch event. They celebrated ’till-not-celebrated’ ‘Sasu’ day!  (Mother-in-law day) on 12th March . Usually, during the trailer launch, songs are played on AV, but the makers of ‘Sasucha Swayamvar’ made it different by putting in a live performance, by dancers on combo of 4 songs of the film and bringing the film’s ‘Sasu’ on dais in a ‘Doli’.

While celebrating Sasu day in a unique way, they invited some of the Marathi artists who are identified for their mother-in-law roles. Usha Nadkarni (arrived much before time), Reema, Supriya Pilgaonkar , Harshada Khanvilkar and Savita Malpekar (who arrived at the fag end of the event), were present to represent ‘Sasu’. Smita Gavankar who was ably anchoring the event, requested all the guests to speak on the occasion. Ms Nadkarni, Ms Reema, Ms Pilgaonkar, Ms Khanvilkar, all of them hailed the idea of ‘Sasu day’ and wished the makers a grand success. Sachin Pilgaonkar was also present, remembered Pushkar Jog for starting his film career with him, as a child artist.

‘SasuCha Swayamvar’ is produced under the banner of Seven Seas Motion Pictures Pvt. Ltd. and produced by Santosh Parab and Sameer Parab. This film is directed by debutant director Omkar Mane, who has written the story and screenplay too; stars Pushkar Jog, Teja Deokar, Vishakha Sarpotdar, Vijay Chavan, Satish Tare (his last film), Jaywant Wadkar, Bhargavi Chirmule (guest appearance), and hindi stand-up comedian Sunil Pal. This romantic comedy film is slated for release on 24th April 2015.