Studio/presenter: Box Office, Love Production
Producer: Charmi Dinesh Gala
Director: Nishant Devidas Sapkale
Writer, Screenplay : Nishant Devidas Sapkale
Music: Samir Saptiskar, Kashi Richard
Director of Photography: Udaysingh Mohite
Editor: Devendra Murudeshwar
Genres: Drama
Censor: U/A
Duration: 120 Min.
Cast: Bhushan Pradhan, Manava Naik, Khursheed Lawyer, Ashwini Ekbote, Resham Tipnis, Jayant Savarkar, Anant Jog, Saksham Kulkarni, Jaywant Wadkar
Feature films are actually a good medium of education. Besides entertaining the audience, it is always better, if the film maker, delivers a social message skillfully, through his script. Marathi films are known for that and there are few Marathi film makers, who have succeeded in passing an effective social message, through their award winning films. Now, young film maker Nishant Sapkale has also made a sincere effort, through his debut Marathi film ‘Dhinchak Enterprise’, released this Friday.
The title of this film sounds funny, indicating that it would be a traditional comedy film. But, it is not so. Director Nishant, who has himself written the story of this film, has presented a sensible theme, inviting the attention of the audience, to cheating and frauds done by some people in the name of social work. The film has focused how the young marketing executives are used by some people involved into fraudulent activities, for making big money.
Vishal Patil ( Bhushan Pradhan) is a young ambitious salesman, working for a health product company. Soon, he is joined by an equally hardworking fresher Meera Tandel ( Manava Naik), Being MBA (Marketing), she is required to take field training first, from Vishal. as a member of his group. Both fall in love with each other. But, one day, Vishal is sacked from the company, as he misses his important meeting with clients, in the process of helping a middle aged woman, who meets with a road accident. Vishal receives support from Meera and his other close friend Jignesh ( Khursheed Lawyer).
When Vishal, Meera & Khursheed meet at road side tea stall, the same evening, Vishal narrates them an idea of starting a marketing company. They succeed in this business, making huge profit of Rs. 8 Core at the end of first year. But, during one such meeting with a prospective donor, Vishal comes to know that the photograph published by the parent company, is that of a dead child, who has already passed away after succumbing to cancer. This happens on the same day, when Vishal is supposed to visit Meera’s house, to meet her parents, with a marriage proposal.
Leaving aside his personal commitments, Vishal goes in search of other beneficiaries, whose photos appear in the folder published for the purpose. During his investigation, he discovers many more things. So, instead of lodging a police complaint, he shuts down his company and finds other way to expose this corruption. How, he does it, is all that the film goes on to show through its gripping screenplay in the second half. The film concludes in a different way, avoiding the predictable climax. And, this is the best part of this film.
Director Nishant, who is only 27 years old, has very skillfully handled this timely issue, delivering a social message. His selection of important characters, is very apt. Bhushan Pradhan has now become a very matured actor and he has proved it through the role of Vishal. He has been able to display his changing emotions very well, at different situations. Manva naik, who is a versatile actress, has played her role, with full responsibility. Khursheed lawyer, has tried his best to display good humour through his role of Vishal’s close and always helpful friend. But, Hindi actress Moon Moon Datta has been used as a show piece for adding glamour. Her limited role goes almost on the lines of Sushmita Sen in ‘Main Hoon Na’.
Good support comes from Meena Naik, who has played Vishal’s mother, Ashwini Ekbote, as Meera’s mother , Resham Tipnis, Jayant Savarkar, Anant Jog, Saksham Kulkarni, Jaywant Wadkar and others through their character roles. There are very few errors noticed in the screenplay; but, looking at the sincere effort of the film maker, they can be ignored. Uday Singh Mohite’s cinematography, Samir Saptiskar & kashi Richard’s music and Madhav Vijay’s most suitable background music, are the other plus points of this film.
‘Dhinchak Enterprise’ is a worth watch film, with a new subject, for all. It will certainly make you think, before donating blindly towards charity. ‘Always cross-check, whether the NGO is really involved in genuine work. Check the credentials. And, don’t just donate, only because, you are getting tax exemption’. is the valuable message this film has successfully passed on, to the intelligent Marathi audience.