Makers of Marathi film ‘Masala’ feel that Vidarbha region is always neglected by Marathi movie stars. So, they have planned a tour to Vidarbha by a specially decorated tourist bus, to promote their film and to interact with the people from that region of Maharashtra. Prior to their departure, film maker Mahesh Manjrekar wished them all luck by breaking a coconut in front of the tourist bus. This ceremony was held at Ravindra Natya Mandir, Prabhadevi, after which, the bust took the route via Sea Link to visit places like Nagpur, Amravati, Akola and Yavatmal.

Present on the occasion were Mr. Umesh Kulkarni- Creative Producer of this film, Director Sandesh Kulkarni, Script writer and actor- Girish Kulkarni, Amruta Subhash, Mr. Vishal Choradia and other artistes of the film. The film also stars Dilip Prabhavalkar, Dr. Mohan Agashe, Hrishikesh Joshi, Shashank Shende, Suhas Joshi, Prashant Pethe and Dr. Shreeram Lagoo in a special role. National award winner Cinematographer H. M. Ramachandra is doing the cinematography of this film and the music is composed by Anand Modak. In the second phase, ‘Masala Tour’ will take up the route of Solapur, Latur, Nanded and Parabhani sector.