Television commercials are also watched by the home viewers, with keen interest, during the break of the popular serials, provided there are popular models endorsing the product. In the recent past, we have been observing many commercial ads, with our Marathi artistes promoting the consumer products. Ankush Choudhary, Pankaj Vishnu, Sachit Patil, Girija Oak Godbole are regularly seen in many commercial ads. Recently, we also saw two actresses from ‘Dil Dosti Duniyadari’ serial, advertising for a consumer product.

But, the home viewers were surprised during the week,  when Tejashree Pradhan, who plays the popular character of  Janhavi in ‘Honar Suun Mi Hya Gharchi’, was seen advertising for a dish washer bar, along with another Marathi actor Adinath Kothare. Incidentally, she has replaced popular bollywood actress Madhuri Dixit, who was earlier advertising for the same product. So, it is almost like ‘Madhuri Out, Tejashree In’ to impress the Marathi audience.

The inclusion of  more and more Marathi film and television artistes to endorse commercial products, has clearly indicated that their presence on screen, can make a big difference, to market a product. It is mainly because, the Marathi viewers closely relate themselves with actresses like Tejashree, Girija or Swanandi, rather than Bollywood actress like Madhuri, who is not considered as Marathi actress, by viewers in Maharashtra. Madhuri should therefore think seriously, about her Marathi image and accept some offers on Marathi television or films, be it, anchoring of  a show, or acting in a Marathi film.

In the coming week, from 2^nd November, Colors Marathi will present new comedy show of Bharat Jadhav, at prime time. Earlier, we were not aware of the other performers in this show; but, now it has been revealed that Kranti Redkar will also be part of this show, along with few other popular television artistes. However, it remains to be seen, whether Bharat Jadhav  will succeed  in pulling the viewers to his show. One thing is sure that Bharat’s mere presence will not work. The script of this show and its presentation will play an important role. By the way, Colors is a also gearing up to present their new serial ‘Ganapati Bappa Morya’, perhaps to compete with other period serials based on mythology.

During the week, we noticed complete dominance of negative characters in most of the Marathi TV serials. Janhavi’s mother in ‘Honar Suun Mi Hya Gharchi’, Mothi Aai in ‘Runji’, Neel’s mother in ‘Nanda Saukhyabhare’, ‘Jui’s sister in ‘Asa Sasar Surekh bai’ were  given more than required importance, in every episode. And,  there was  lot of overacting, noticed by the artistes, performing these roles. On some occasions, they  were simply irritating. In the process, the presence of lead artistes the these serial is totally ignored. Hope, it doesn’t go against the serial, as popularity of the serial is always based on positive thinking, as noticed  in some of the serials like Asmita’, ‘Duniyadari’ or the  laughter shows, which are purely entertaining.

By: Shweta Khot © MMW Network