Marathi TV channels promoting our own Marathi films, is not new to Marathi audience. But, now we find some Marathi TV channels promoting Hindi films. Few months ago, we saw Alia Bhatt promoting her film ‘Shaandar’ through Star Pravah’s TV serial ‘Runji’. Very recently, we even saw Sonam Kapoor promoting her film in Marathi comedy programme ‘Chala Hava Yeu Dya’ on Zee Marathi. And, last week, we saw John Abraham and his team, promoting their Hindi film ‘Rocky Handsome’ in the same programme.

When there are no Marathi films released, we often find the promotion of Marathi dramas (Two in one or three one) taking place. But, with such promotion of Hindi films, we only fear that it should not block the progress of our Marathi films. There was already one film ‘Well Done Bhalya’ of a small producer and such Hindi film promotion would certainly affect its business. There is nothing wrong in promoting Hindi films on Marathi channels, provided the Hindi edition of the same channel also promote our Marathi films.

Telecast of award functions filled with entertainment programmes, have always invited the attention of home viewers. But, what if two award functions are held at the same time and on the same day. Last Sunday, we saw the telecast of Zee Chitra Gaurav awards function on Zee Marathi and at the same time, there was telecast of Mirchi Marathi Music awards on Colors channel. And, the home viewers were really confused, as to which programme to watch. The programme on Colors offered better variety, with more focus on dance performances, while in Zee ChitraGaurav, there were dances plus more time wastage on Skits performed by their regular TV artistes.

This week end ‘Ka Re Durava’ will say goodbye to home viewers. And, finally, we saw Aditi confronting with her father, when the serial is about to conclude. Now, it remains to be seen, how the new serial replacing this serial, with a hindi title ‘Kahe Diya Pardes’ would be welcomed by our Marathi home viewers? Let us wait and see.

By: Shweta Khot © MMW Network