He went to make an appeal to stop wastage of water used as showers during Holi celebrations at the neighbouring society at Versova, Mumbai; but, was assaulted by the participants, who also abused him. It may be recalled that the Government of Maharashtra and Mumbai Police had appealed to the people of Mumbai, to celebrate dry Holi this year, instead of wasting the precious water, in view of the ongoing drought situation the state. This incident marred the spirit of Holi in the city.

Some of the citizens responded very well, including some office bearers of the societies and clubs; who preferred to have celebrations with dry colours. Even the Governor of Maharashtra and Mr. Amitabh Bachchan, Akshay Kumar had appealed to Mumbai people not to use water during this year’s Holi. In fact, artistes from the Marathi Film industry were in the forefront to spread the campaign Dry Holi and set the precedent by playing this year’s Holi with Dry colours at their community celebrations at Jogeshwari.

ABP Majha Channel, which had taken the initiative for spreading this message, requested many artistes from Marathi entertainment industry to spread this message through their channel. This appeal did receive a very good response at places like Dadar, Girgaon, Parel, Thane, Mulund, Goregaon and Borivali. Even some of the societies in posh areas like Khar, Bandra,Juhu and Powai, who have formed ALM’s in their areas came forward to observe Dry Holi. But, some of the societies in areas like kandivali and Versova seemed to have ignored this appeal made in public interest. Marathi Movie World, strongly condemns this attack on the senior actor.