Bollywood’s much publicized film ‘Tees Maar Khan’ is being released on Friday 24th December 2010 and on the same day four Marathi films will be simultaneously released posing a big threat to Bollywood, especially in Maharashtra; during the Christmas vacation. But, the trade pundits say that it is not a competition with Bollywood, but it is a competition among the Marathi films. “If it was only one film like ‘On Duty 24Taas‘, then things would have been different, but with four-five films together, the audience is likely to divide among Marathi film lovers,” says an expert.

It is for the first time, after so many years that four Marathi films are being released on the same day and they are not ordinary films, but multi-starrer films with big names associated with them. While Kedar Shinde’s ‘On Duty 24 Taas’ is ahead of all in promotion, the next to invite the attention is ‘Chal Dharpakad‘ with Nirmiti & Co; which does not miss a single opportunity of campaign at public places, where the actresses play exhibition Kabbaddi matches.

A lot has been heard about actor Vikram Gokhale’s debut as a director through ‘Aaghaat’, a sensational film based on the medical profession and ethics. This film too has been involved in TV campaign through talk shows. Finally, Rohan Shivalkar’s film ‘Hungama’ which is supposed to be a comedy film, has not depended much on publicity campaign. It looks like that the makers of ‘Hungama’ are looking forward to ‘word of mouth’ publicity, after the film’s release. Come Friday and the fate of all these films will be decided.