‘Court’ to be released throughout India
Winning awards at film festivals, does not necessarily guarantee a film commercial success at box office. Such films, which catch fancy of section of audience and jury, are also required to reach out to the maximum number of people, to create awareness. Promotion of movie has become an order of the day, through which the film maker expects the viewers to watch his film in theatres.
The makers of soon to be released a National Award winning film ‘Court’, which is produced under the banner Zoo Entertainment by Vivek Gomber, is well aware of compulsions of promotions. When ‘Court’ was conceived by writer, director Chaitanya Tamhane, he did not get an instant go ahead by the producer, who in turn wanted some time to ponder over the project. If not meagre profits, but at least a break even was expected from this first time film project. But after a nod from Mr Gomber, Mr Tamhane kept no stone unturned, to make this movie realistically interesting, and all the awards speak for the film.
Now, the makers of ‘Court’ are busy in promoting this multi-award winning film. They feel that the awareness about this national award winning film, should be spread many fold. So they have requested all the people, who featured in the film, numbering around hundred, to promote the film through their personal contacts in social media. This emotional appeal was met with innocent enthusiasm shown by the entire group of first-time ‘actors’. Incidentally, this very cast got a special mention from the jury of MAMI, as Best Ensemble of Cast in a Film.
National award winning film ‘Court’, which can boast of 18 more awards at various film festivals and expected to increase the tally because it has still 20 odd invitations from other international film festivals, is the first Marathi film to be released nationwide, simultaneously on 17th April 2015.