You may think it’s a tagline for the advertisement of Idea mobile, but ‘What an idea Mai!’ is the title of the new Marathi film (Perhaps inspired by the Idea ad) due for release on 4th November 2011. The Press conference of this film was held at Hotel Kohinoor, Prabhadevi today evening, when the first look of this film was released. Producers Madhavanand Bhatt and Meenakshi Bhatt who are making a debut through this film as Producers, have given an opprtunity to Praveen Shetye to direct his first independent film as a director. Based on the script of Anil Pawar, the film also introduces a new actress Twisha Bhatt in the role of grand daughter to Usha Nadkarni, who plays the title role being the head of a middle class family.

Present on the occasion were Usha Nadkarni, Vijay Chavan, Abhijit Chavan (Comedy Express fame), Megha Bhagwat, Shivani Karadkar, dirctor Praveen Shetye alongwith Bhatt family members and the crew members of the film . The story of the film revolves around the head of the family- Mai, who puts in all efforts to save her joint family from a split. After return of her grand daughter from abroad, what trick she plays, is the theme of the film. “It is a family social, delivering a message to the society.” said director Praveen Shetye, while briefing about his debut film. “It’s an entertainer, besides offering a timely subject.” he added.

While speaking on the occasion Producer Madhavanand Bhatt, spoke in Marathi stating that he lived in Mumbai for the past 50 years and thought of doing a film for his karmabhoomi. Mr. Bhatt, had already attempted one film ‘Sipahee’ in Hindi based on soldiers, since his birth place being Uttarakhand, which is known as soldier’s hub. “I am a builder by profession, but my interest in films and the story of Anil Pawar inspired me to do this film in Marathi. I could not find a better person than Praveen Shetye as a director; as I had full faith in his work.” he said.

Usha Nadkarni was in a great mood to speak on the occasion. Firstly, she thanked the producer and in particular his wife, who according to her was there all the time with the unit to look after the needs. “It was so nice of her, to personally take interest in all our requirements. I thank her for her enthusiasm. Even the new acress is hard working and bright girl.” she said. Mr. Vijay Chavan and Mr. Abhijit Chavan narrated few funny incidences during their shooting schedule. Both thanked the director for doing a good job on his debut. Lyrics by Prasad Kulkarni , music by Yug Bhusal and Cinematography by Rajaram Patil are the other credits of this film.