On 2nd Sept ’14, was birthday of Telugu superstar ‘Pawanji Kalyan’, guru and husband of Renu Desai, director of new Marathi film ‘Ishq wala Love‘( IWL) . So, trailer of this film was launched on social networking site, on this occasion.

Renu Desai, producer of a successful movie ‘Mangalashtak Once More‘ before this film, said “Having successfully edited and acted in movies since the age of 20, I wanted to do something different, hence decided to take the mantle of direction. I always wanted to do a love story, but not a plain vanilla one. It had to connect with the youth and also deal with contemporary issues. If you want your movie to be hit, then it’s music should be super hit. There will be a visual treat, because director of photography is none other than legendary Binod Pradhan.” The film is shot across India and picturesque Mauritius.

IWL’s story line deals with a message that you don’t realise what you had until you lose it and what you were missing, until it arrives. It also deals with debate of Relationship v/s Career, in today’s modern world. A 27year old boy, who is passionate about his music, works in a corporate law firm. A 26 years old girl, A very happy go lucky girl, yet having very practical approach, works as an auditor, in a bank. They fall in love at first sight, thinking they are soul mates. Later, when the boy wants a traditional marriage, the girl refuses; saying, ‘marriage will kill love’.

‘Ishq Wala Love‘ is presented by Shree Aadya Films and produced by Akira Films, starring Aadinath Kothare, Sulagna Panigrahi, Suchitra Bandekar, Leena Bhagwat, Bhargavi Chirmule, Sukanya Mone, Satish Pulekar, among others. Soulful and foot tapping music score is by army of music composers, viz. S J Surya, Avinash -Vishwajeet, Sagar-Madhur. Lyrics are by Guru Thakur, Shrirang Godbole, Sandeep Khare, Sangeeta Barve and Tanishk Nabar. Singers are, Mohit Chauhan, Swapnil Bandodkar, Mangesh Borgaonkar, Hrishikesh Ranade, Abhijit Sawant, Vishwajit Joshi, Prashant Patil, Vaishali Samant, Bela Shende, Anandi Joshi, Maithilee Joshi, Kirti Killedar, Neha Rajpal and Ketaki Mategaonkar.

‘Ishq Wala Love‘s Story, screenplay, dialogues, costumes and of course direction is by Renu Desai and the movie is slated for a 10th October’14 release.