‘Ani .. Dr. Kashinath Ghanekar’ stands tall in competition with other films
Gone are the days when Marathi films celebrated Silver Jubilee at popular Single screen theatres like Plaza, Bharatmata ( Mumbai) & Prabhat, BhanuVilas( Pune). Now, with the spread of Multiplex network, Marathi films are really finding it difficult to find screens. However, 9 years ago, when there was strike of Hindi film distributors, Marathi film like ‘Mee Shivajiraje Bhosale Boltoy‘ did a very good business, with availability of screens even at multiplexes.
Two years ago, when Marathi film ‘Sairat‘ was released, it did very good business, with housefull shows. The popularity of this film spread so fast that more and more multiplexes started offering their screens for this film. And this gave a big scare to Hindi film makers. In fact, Bollywood film maker Rohit Shetty did admit during a function of Marathi film that he went to see Film ‘Sairat‘ to see what was so special about this film.
Now, with the release of ‘Ani .. Dr. Kashinath Ghanekar‘ we once again noticed full house shows during the first week and with the ‘word of mouth’ publicity, the film attracted good response wherever it was released. Watching the response to this film, the theatre owners offered more shows to this film at multiplexes. Bollywood film ‘Thugs of Hindostan’ with big names lost its business in competition with this film especially in Mumbai and Pune. Best example is of City Pride Radhakrishna theatre at Ratnagiri. In this cinema theatre ‘Thugs of Hindostan‘ was released with three shows with only one show @ 12 noon for ‘Ani .. Dr.Kashinath Ghanekar‘. But, in just for days, i.e. on Tuesday ‘Ani .. Dr.Kashinath Ghanekar‘ was allotted 3 shows of prime time with only one show @12 noon for the Hindi film. Isn’t this a big victory for Marathi films in Maharashtra? In short, ‘Ani .. Dr.Kashinath Ghanekar‘ stood tall in competition with other films this Diwali.