There are various ways tried by our film makers to reach out to their audience, whether it is in our country or worldwide, to popularise their film.Producer Shanker Dhuri and director Nilesh Upadhye used their own ideas to promote their Marathi film ‘Bunny’ at the 75th Cannes International Film Festival. They used this platform very well at the India Pavilion.

 When the poster and first look of this film was released, they saw a very good response from the visitors, who clicked their photos and selfies in front of their film’s poster at the India Pavilion. Overwhelmed by this response, director Nilesh Upadhye who was present there, expressed his happiness and hoped that his film received more response from the audience, when their film is released in theatres. One thing is sure that their campaign at Cannes has worked very well.