Marathi Cinema is also moving in a professional manner, as far as the film’s promotion is concerned. Right from ‘Mi Shivajiraje Bhosale Boltoy‘ we found this difference, when the powada based song was used in the film’s promotion. Now, film maker Kedar Shinde has used a new approach for promotion of his film ‘Irradaa Pakka’, staring Sonali Kulkarni and Siddharth Jadhav.

Recently, he picturised a song for the film’s promotion, where he had involved about 20 popular artistes along with their spouses. This experiment is first of its kind in Marathi cinema. “The film lovers will be happy to see their favourite artistes with their real life partners together in this song,” feels Kedar. When this song was picturised for two days, Kedar and his wife paid personal attention on all these special invitees, to see that they were comfortable for that event.

Some of the artistes who took part in this special promotional song were veteran Atmaram Bhende, Kishore Pradhan, Ramdas Padhye, Alka Kubal, Bharat Jadhav,Sandeep Kulkarni, Ashok Shinde, Ankush Choudhary, Sumeet Raghavan, Prasad Oak, Vijay Patkar & Shreyas Talpade. The film will be due for release soon .