Amazon Prime Video offer a new life to Marathi films
Ever since Marathi film ‘AB Aani CD’ was released on Amazon Prime Video on 1st May 2020, this film attracted good viewership from home viewers during the lock down period and still continues to do so, with word of mouth publicity. Though this film was released on 15th March 2020, its theatrical run was impacted due to spread of corona virus pandemic which forced theatres to shut down. Therefore, it was a wise decision to premiere this film on Amazon Prime video .
Even otherwise, this film had an advantage of having two big names on the poster of this film- Vikram Gokhale and Amitabh Bachchan and therefore it helped to attract the viewership from Non Marathi audience too. No matter Mr. Bachchan had very limited role in this film, his presence was felt in the film, with the plot of this film having a direct connection with him. Above all, Vikram Gokhale being a versatile actor invited all the attention playing that most important character of Chandrakant Deshpande aka CD in this sensible humour filled film.
Now, talking about overall viewership of Marathi films on this network, there is a good demand for films starring Vikram Gokhale and Sachin Pilgaonkar, no matter how big or small is their role in such films. Just watching their photos on the poster or watching them in trailer or credits of the film, the viewership of such films is decided by home viewers. Surprisingly, the non Marathi viewers are increasing day by day, as noticed from the comments seen on social media. Moreover, Family dramas and films with good subject and decent language are preferred by the viewers.
The other best examples are films like ‘Sohalla’ starring Sachin Pilgaonkar and Vikram Gokhale, ‘Love You Zindagi’ starring Sachin Pilgaonkar in the lead and ‘Ek Nirnay’ starring Vikram Gokhale along with Subodh Bhave and others. In short, Prime Video has offered a new life to Marathi films, as the Marathi film makers need not depend on theatre release henceforth.
‘AB Aani CD’ to take on ‘Vijeta’ this friday
Much talked about Marathi film ‘AB Aani CD’ produced by Akshay Bardapurkar under the banner of Planet Marathi Production, Golden Ratio Films and KCR Reddy and directed by Milind Lele, who earlier directed films like ‘Manya Sajjana’, ‘Kurukshetra’ & ‘Bandishala’ is ready to take on another big banner Marathi film ‘Vijeta’ this Friday. While ‘AB & CD’ has two top veterans of Bollywood Amitabh Bachchan and Vikram Gokhale in the lead, ‘Vijeta’ produced by Rahul Puri under the banner of Subhash Ghai’s Mukta Arts is a multi starrer film with popular artistes involved in this sports based film directed by Amol Shetge, who has earlier directed some bollywood films, besides directing films like ‘One Way Ticket’ and ‘Sou Shashi Deodhar’.
Incidentally, both these films have a common factor with Subodh Bhave playing lead roles in both the films. However, in short it will be Milind Lele v/s Amol Shetge or Subodh Bhave v/s Subodh Bhave to decide who scores better during this week. Both the films being big banner films are expected to offer something different. Music also plays an important roles for both these films . So, for music score, it will be Rahul Ranade and team of AB aani CD’ taking the challenge from Rohan and Rohan of ‘Vijeta’. For AB Aani CD the cinematography is done by Suresh Deshmane while for ‘Vijeta’ it is done by Uday Singh Mohite.
‘एबी आणि सीडी’चा टीझर पाहून वाढली प्रेक्षकांची उत्सुकता
आजी-आजोबा आणि नातवंड यांच्यामधील नातं हे फारच हलकंफुलकं असतं. आपल्या हक्काची आणि तितकीच आपल्याला कोणत्याही परिस्थितीत समजून घेणा-या व्यक्ती म्हणजे आजी-आजोबा असं प्रत्येक नातवाला वाटत असतं आणि ते तितकंच खरंही असतं. जसजसं म्हातारपण येतं तसतसं घरातल्यांना म्हातारे व्यक्ती या अडचण वाटू लागतात किंवा त्यांच्याकडे फार लक्ष द्यावसं नाही वाटत आणि याचवेळी त्यांचा खंबीर आधार बनतात त्यांची नातवंड. अशीच विक्रम गोखले, अक्षय टंकसाळे, साक्षी सतिश यांची आजोबा-नातवंडांची जोडी ‘एबी आणि सीडी’ मध्ये पाहायला मिळणार आहे. अमिताभजींनी गेली अनेक वर्षे सिनेसृष्टीतील प्रत्येक कलाकाराच्या आणि सिनेरसिक प्रेक्षकांच्या मनावर राज्य केलं आहे आणि त्यामुळेच ‘अमिताभ बच्चन’ म्हटलं की सर्वप्रथम कुतुहल वाटतं आणि जर अमिताभजी तुमच्या आजोबांचे वर्गमित्र असतील तर बातच निराळी होऊन जाते.
अक्षय विलास बर्दापूरकर, प्लॅनेट मराठी, गोल्डन रेशो फिल्म्स निर्मित आणि पीव्हीआर प्रदर्शित आणि मिलिंद लेले दिग्दर्शित ‘एबी आणि सीडी’ मध्ये अमिताभजी बच्चन, विक्रम गोखले यांच्यासह सुबोध भावे, सायली संजीव, अक्षय टंकसाळे, साक्षी सतिश, शर्वरी लोहोकरे, नीना कुळकर्णी, लोकेश गुप्ते, सीमा देशमुख, सागर तळाशीकर यांच्या देखील महत्त्वाच्या भूमिका आहेत.
अमिताभ बच्चन आणि चंद्रकांत देशपांडे उर्फ ‘एबी आणि सीडी’ चा याराना बघेल सारा जमाना, १३ मार्चला तुमच्या जवळच्या सिनेमागृहात.
‘AB ani CD’ Poster launched
The name of Amitabh Bachchan linked to any film, television programme or promoting a product in an advertisement makes a big difference. So popular is this legend today. And Akshay Vilas Bardapurkar & Planet Marathi in association with Golden ration Films, KVR productions & Krishna Prasad have the privilege of presenting this Bollywood Superstar through their forthcoming Marathi film AB ani CD . Mr. Bachchan will be playing his own self in this film and this will be the major attraction of this film.
Directed by Milind Lele, who had earlier directed films like ‘Manya Sajjana’, ‘Kurukshetra’ and the Latest ‘Bandishala’ has directed this film. In this film Amitabh Bachchan will be appearing along with versatile Marathi actor Vikram Gokhale, who plays the lead role. The film also stars Subodh Bhave, Akshay Tanksale, Sayali Sanjeev, Sharvari Lohokare, Sagar Talashikar, Lokesh Vijay Gupte, Pushkar Shrotri, Sunil Godbole and Vipul Salunkhe.
Recently, the poster of this film was unveiled with the blessings of Lalbaugcha Raja Ganapati. Cinematography by Suresh Deshmane, editing Mayur Hardas, music by Ashish Mujumdar & Mayuresh Satish Pai are the other credits. Incidentally, Mr. Bachchan who has completed 50 years in acting profession and who has also produced a Marathi film ‘Vihir’ will be making his special appearance through this film.