Cinema needs to reach out to remote areas of rural Maharashtra, as today people living there also need some kind of entertainment . At many such places there is no provision of cinema halls. To reach out to such people, renowned film editor Nilesh Gavand has come out with a new concept ‘Cinemaawale’ , which is a new mobile digital theatre, which is portable tent house with air conditioning, sound technology and big screen facility inside. This will help take cinema closer to such rural people, who are otherwise deprived of this kind of entertainment.

Nilesh Gavand tried this experiment recently with the Hindi film ‘Dabang 3′ in two remote villages such as Waduth in Satara and Tasgaon in Sangli district and received overwhelming response with housefull shows. Through his new concept ‘Cinemawale’ Mr. Gavand will be focusing on carrying new released films to such places. But, it remains to be seen, how much attention will be paid to newly released Marathi films?