We are all aware that every lead artiste has to offer time for the promotion of his or her forthcoming film. Recently, actor Riteish Deshmukh was on extensive tour of Maharashtra including places like Jejuri and Pandharpur. As a result of this Riteish has moves 10 points ahead i.e. from 19 to 9 in the popularity list of Score trends India.

According to Ashwini Kaul Co-founder of Score Trends, Riteish‘s involvement in promotion of his Marathi film and the response he is receiving clearly indicates that there is a big fan following for Riteish among Marathi film lovers. Explaining how the popularity of an actor is judged, Ashwini says that they collect data from 14 Indian languages and more than 600 types of news. And this also includes Facebook, Twitter, Print media, Publications, Social media viral news, Broadcast and Digital platforms.

Now, it remains to be seen whether this popularity will help the film to attain success at the box office.